Why I Home Roast My Organic Coffee

“The price of coffee is very low and it’s sad that even though I am a coffee farmer, I cannot be able to afford the commercial brands of coffee being sold at the local supermarkets. The only kind that I can afford is some cheap brand, which is of a low quality and lacks flavor. Since I love to experiment, I decided to hand-pick the best coffee berries, dry and crush them to remove the husk, and then roast them to make my black coffee.”

Edward Muchiri, a small scale organic coffee farmer and a member of 3K self help group.

Muchiri on his farm where he practices mixed cropping

“I am very confident about my coffee especially when I compare the coffee that I roast at home and the rest that’s available in the market. Mine would definitely sell first because I make it myself by carefully selecting the best berries and it is also organically grown coffee. So rather than spending money buying processed coffee, I make my own coffee and drink it at home with my family. At the moment, I only roast coffee for my own use but from October 2021, I will start to roast it at a larger scale and sell it.”
Mr. Muchiri

An up close view of one of the coffee stems

“This is a viable business venture that you should consider… This is quite unique as not many farmers do the roasting of coffee themselves.”
Mr. Nyaga, Deputy Director, RODI

“That’s the tastiest coffee I have ever drank yet. It’s so much better than even the coffee that I take in the office”
Mr. Mbiri, RODI staff

“Even if you were to boil that coffee here, you will be able to smell the aroma of coffee from far and everyone will know that you are making coffee”
Mr. Mburu, Coordinator – 3K self help group